I design enterprise digital products that solve complex business problems by aligning user needs, business goals, and technology
With 10+ years of experience in Product Design, I have led product strategy, discovery, UX research, and end-to-end design for global platforms, collaborating with cross-functional teams to deliver scalable, data-informed solutions with measurable business impact
Open to Work
By combining user-centered design, business strategy, and technology, I help organizations design scalable products that solve complex problems and create measurable business impact.
10+
Years of Experience
My Process
1.
Discovery & Problem Framing
I start by understanding the problem, users, business context, and technical constraints. Through research and stakeholder collaboration, I identify opportunities and define a clear direction for the product.
1.
Discovery & Problem Framing
I start by understanding the problem, users, business context, and technical constraints. Through research and stakeholder collaboration, I identify opportunities and define a clear direction for the product.
1.
Discovery & Problem Framing
I start by understanding the problem, users, business context, and technical constraints. Through research and stakeholder collaboration, I identify opportunities and define a clear direction for the product.
2.
Strategy & Experience Design
I translate insights into product strategies, user flows, information architecture, and interaction models. I explore multiple solutions and align them with both user needs and business goals.
2.
Strategy & Experience Design
I translate insights into product strategies, user flows, information architecture, and interaction models. I explore multiple solutions and align them with both user needs and business goals.
2.
Strategy & Experience Design
I translate insights into product strategies, user flows, information architecture, and interaction models. I explore multiple solutions and align them with both user needs and business goals.
3.
Prototyping & Validation
I turn concepts into prototypes to test assumptions, communicate ideas, and gather feedback early. This helps teams make informed decisions before investing in development.
3.
Prototyping & Validation
I turn concepts into prototypes to test assumptions, communicate ideas, and gather feedback early. This helps teams make informed decisions before investing in development.
3.
Prototyping & Validation
I turn concepts into prototypes to test assumptions, communicate ideas, and gather feedback early. This helps teams make informed decisions before investing in development.
4.
Delivery & Iteration
I work closely with product and engineering teams to bring designs to life, ensuring quality and consistency throughout implementation. After launch, I use feedback and data to continuously improve the experience.
4.
Delivery & Iteration
I work closely with product and engineering teams to bring designs to life, ensuring quality and consistency throughout implementation. After launch, I use feedback and data to continuously improve the experience.
4.
Delivery & Iteration
I work closely with product and engineering teams to bring designs to life, ensuring quality and consistency throughout implementation. After launch, I use feedback and data to continuously improve the experience.
Professional Recommendations
I had the opportunity to work with Allan for several years in our Digital Labs department. His expertise and knowledge in UX Design played a key role in shaping our digital products. I highly recommend Allan as a design leader and UX and Product Design specialist.
Leandro Gregório
Director of Software Development - Cargill
I had the opportunity to work with Allan, as a Lead Product Designer, he demonstrated exceptional technical expertise throughout the entire UX/UI lifecycle, from product strategy to the design and development of complex platforms. He combined strong design leadership with a remarkable ability to align business and technology.
Gustavo Moreira
Business Leadership - Cargill
I had the privilege of working with Allan for about two years, and I can say without hesitation that he is among the best UX and Design professionals I have ever worked with. What impresses me most about Allan is his exceptional ability to translate business needs into clear, structured, and actionable solutions.
Vinicius Daniel Antunes
Tech Lead LATAM - Cargill
Allan Fernandes is an excellent professional with extensive expertise in his field. His expertise enabled him to consistently deliver outstanding work that communicated exactly what we needed to convey.
Letícia Baoli
Communications Manager - Clarizen
Allan is the guy I try to model myself after when it comes to attention to detail and designing software around what users actually need. He's genuinely passionate about the product and easy to collaborate with, always open to feedback and willing to find the right trade-offs instead of digging in on his own ideas.
Julio Muller
Senior Full Stack Engineer - RD Station
Allan is an outstanding professional with a strategic mindset, always focused on building great products and designing resilient, scalable solutions that stand the test of time. He is always approachable and willing to support developers, taking the time to explain technical concepts and discuss new ideas and features.
Otávio Mota
Senior Software Developer - Avenue Code
I had the opportunity to work with Allan for several years in our Digital Labs department. His expertise and knowledge in UX Design played a key role in shaping our digital products. I highly recommend Allan as a design leader and UX and Product Design specialist.
Leandro Gregório
Director of Software Development - Cargill
I had the opportunity to work with Allan, as a Lead Product Designer, he demonstrated exceptional technical expertise throughout the entire UX/UI lifecycle, from product strategy to the design and development of complex platforms. He combined strong design leadership with a remarkable ability to align business and technology.
Gustavo Moreira
Business Leadership - Cargill
I had the privilege of working with Allan for about two years, and I can say without hesitation that he is among the best UX and Design professionals I have ever worked with. What impresses me most about Allan is his exceptional ability to translate business needs into clear, structured, and actionable solutions.
Vinicius Daniel Antunes
Tech Lead LATAM - Cargill
Allan Fernandes is an excellent professional with extensive expertise in his field. His expertise enabled him to consistently deliver outstanding work that communicated exactly what we needed to convey.
Letícia Baoli
Communications Manager - Clarizen
Allan is the guy I try to model myself after when it comes to attention to detail and designing software around what users actually need. He's genuinely passionate about the product and easy to collaborate with, always open to feedback and willing to find the right trade-offs instead of digging in on his own ideas.
Julio Muller
Senior Full Stack Engineer - RD Station
Allan is an outstanding professional with a strategic mindset, always focused on building great products and designing resilient, scalable solutions that stand the test of time. He is always approachable and willing to support developers, taking the time to explain technical concepts and discuss new ideas and features.
Otávio Mota
Senior Software Developer - Avenue Code
I had the opportunity to work with Allan for several years in our Digital Labs department. His expertise and knowledge in UX Design played a key role in shaping our digital products. I highly recommend Allan as a design leader and UX and Product Design specialist.
Leandro Gregório
Director of Software Development - Cargill
I had the opportunity to work with Allan, as a Lead Product Designer, he demonstrated exceptional technical expertise throughout the entire UX/UI lifecycle, from product strategy to the design and development of complex platforms. He combined strong design leadership with a remarkable ability to align business and technology.
Gustavo Moreira
Business Leadership - Cargill
I had the privilege of working with Allan for about two years, and I can say without hesitation that he is among the best UX and Design professionals I have ever worked with. What impresses me most about Allan is his exceptional ability to translate business needs into clear, structured, and actionable solutions.
Vinicius Daniel Antunes
Tech Lead LATAM - Cargill
Allan Fernandes is an excellent professional with extensive expertise in his field. His expertise enabled him to consistently deliver outstanding work that communicated exactly what we needed to convey.
Letícia Baoli
Communications Manager - Clarizen
Allan is the guy I try to model myself after when it comes to attention to detail and designing software around what users actually need. He's genuinely passionate about the product and easy to collaborate with, always open to feedback and willing to find the right trade-offs instead of digging in on his own ideas.
Julio Muller
Senior Full Stack Engineer - RD Station
Allan is an outstanding professional with a strategic mindset, always focused on building great products and designing resilient, scalable solutions that stand the test of time. He is always approachable and willing to support developers, taking the time to explain technical concepts and discuss new ideas and features.
Otávio Mota
Senior Software Developer - Avenue Code